List of Famous people born in São Paulo, Brazil

Victor Hugo Santana Carvalho, commonly known as Vitinho, is a Brazilian professional footballer who plays as an attacking midfielder for Red Bull Bragantino.

Ricardo Semler is the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. Under his ownership, revenue has grown from 4 million US dollars in 1982 to 212 million US dollars in 2003 and his innovative business management policies have attracted widespread interest around the world. Time featured him among its Global 100 young leaders profile series published in 1994 while the World Economic Forum also nominated him. The Wall Street Journal America Economia, The Wall Street Journal's Latin American magazine, named him Latin American businessman of the year in 1990 and he was named Brazilian businessman of the year in 1990 and 1992. Virando a Própria Mesa, his first book, became the best selling non-fiction book in the history of Brazil. He has since written two books in English on the transformation of Semco and workplace re-engineering: Maverick, an English version of "Turning Your Own Table" published in 1993 and an international bestseller, and The Seven-Day Weekend in 2003.

Ilson Pereira Dias Júnior, commonly known as Ilsinho, is a Brazilian right midfielder who currently plays for the Philadelphia Union. Ilsinho originally started his career as a right-back, but during his time at Shakhtar Donetsk he was used as a winger, where he showed off his skill and speed.

Jussara Freire is a Brazilian actress.

Letícia Santos de Oliveira, commonly known as Letícia Santos, is a Brazilian football defender who plays for Eintracht Frankfurt of Germany's Frauen-Bundesliga and the Brazil women's national football team.

Sandra Corveloni is a Brazilian film, stage and television actress.

Luciano Pucci Burti is a Brazilian racing driver who briefly raced in Formula One. He is now a commentator for TV Globo.

Maria Luisa Tisi better known as Lu Grimaldi, is a Brazilian actress, known for her work on Apocalipse (2017), Rock Story (2017), for her portrayal of Maria I of Portugal in Liberdade, Liberdade (2016) and Ambitious Women (2015).

Rodrigo Marques de Santana, known as Rodrigo Santana, is a Brazilian football manager and former player who played as an attacking midfielder.

Guilherme Augusto Vieira dos Santos, simply known as Guilherme, is a Brazilian professional footballer who plays as a forward for Grêmio.