List of Famous people born in São Paulo, Brazil

Filipe Toledo is a Brazilian professional surfer who has competed on the World Surf League Men's World Tour since 2013. In 2014, after also competing in some events on the Qualifying Series (WQS), Toledo became the WQS champion. In 2015, Toledo had the best year of his professional career on the WSL World Championship Tour, managing to grab his first 3 WCT event wins, getting at least one perfect 10 in each final he competed in. Toledo was also the surfer with most WCT event wins of the year. He went on to finish the 2015 season in 4th place.

Milad Alexandre Mack Atala, known as Alex Atala, is a Brazilian chef of Irish and Palestinian ancestry, who runs the restaurant D.O.M. in São Paulo. In May 2012, D.O.M. was rated the 4th best restaurant in the world by the S.Pellegrino World's 50 Best Restaurants, published by Restaurant magazine. His establishment also holds the title of "Acqua Panna Best Restaurant In South America." He's known for transforming traditional Brazilian dishes, adapting French and Italian culinary techniques to native Brazilian ingredients. Atala also hosted a television show on Brazilian TV channel GNT. In 2013, he founded Atá, an institute about relation with food, with Roberto Smeraldi and Carlos Alberto Ricardo, among others. In 2019, Atala and his institute were accused of misappropriating the name "Cerrado vanilla" by registering it as a commercial name at the Brazilian Institute for Industrial Property (INPI), without prior consultation to rural communities who traditionally use the ingredient in their food cultures. In 2020, Atala was accused of sexual harrasement by a former employee.

Adryana Ribeiro (1973) is a Brazilian singer signed to Deckdisc. She has released solo works and also albums under the name "Adryana e a Rapaziada".

Ivan Rocha Limas, known as Rocha, is a Brazilian retired professional footballer who played mainly as a central defender but also as a left back.

Alessandro Beti Rosa, better known as Magrão, is a former Brazilian football goalkeeper, who played for Sport Recife for 14 years. He is well known as the club most important player in history, and also by being a penalty defender. He has defended 28 penalties so far since 2005.

Régis Augusto Salmazzo, simply known as Régis, is a Brazilian professional footballer who plays as an attacking midfielder for Coritiba.

Viviane Senna Lalli is a Brazilian entrepreneur and philanthropist. She is sister of the racing driver and three-times Formula 1 world champion Ayrton Senna (1960–1994), and mother of the driver Bruno Senna (*1983).

Bete Mendes is a Brazilian actress and politician.

Negra Li is a Brazilian singer, actress and dancer. She was one of the lead actresses in the 2006 musical drama film Antônia. She has sold over 300,000 copies and her net worth is R$ 3 million.

Ronaldo Soares Giovanelli is a Brazilian football pundit and retired footballer. Although as a child he was a forward, he spent his career as a goalkeeper.