Hugo Salinas Price

Hugo Salinas Price is a Mexican business magnate, investor, and philanthropist. He is the founder of Mexico's Elektra retail chain. The current head of Elektra is his son Ricardo Salinas Pliego. Elektra began as a factory assembling electronic appliances for the Salinas y Rocha chain, a national retailer of appliances. Elektra then set up a direct sales operation offering appliances on installments. Hugo Salinas Price currently is retired from retailing and focuses on being a proponent of a sound financial policy for Mexico. Salinas Price is President, Mexican Civic Association Pro Silver, A.C.