List of Famous people born in São Paulo, Brazil

Mariana Nolasco is a singer, songwriter, YouTuber, and Brazilian actress.

Gabriel Toledo de Alcântara Sguario, professionally known by his in-game alias FalleN, is a Brazilian professional Counter-Strike: Global Offensive player and former Counter-Strike: Source and Counter-Strike 1.6 player. He played the role of an AWPer for MIBR. In 2015 he was chosen the most influential person in Brazilian eSports. He was also nominated PC personality of the year by the eSports Industry Awards in 2016. He is the owner of Brazilian eSports organization Games Academy. During 2016 and 2017, Fallen was described as one of the top AWPers, in-game leaders, and overall players in the world. He is also known as one of the few CS:GO players who use the AWP, and in-game lead, at the same time.

Sérgio Nascimento de Camargo is a Brazilian journalist, known for his conservative positions and for having assumed, in 2019, the presidency of Fundação Cultural Palmares, a Brazilian body for the promotion of Afro-Brazilian culture.

Fabiana de Almeida Murer is a retired Brazilian pole vaulter. She holds the South American record in the event with an indoor best of 4.82 m and an outdoor best of 4.87 m, making her the fourth highest vaulter ever at the time, now the eighth. She won the gold medal at the 2011 World Championships in Athletics, at the 2010 IAAF World Indoor Championships and also won at the 2007 Pan American Games. Murer represented Brazil at the 2008, 2012 and 2016 Summer Olympics. She is a four-time South American Champion with wins in 2006, 2007, 2009 and 2011. Murer was coached by both the Ukrainian Vitaly Petrov, who managed the world record holders Sergei Bubka and Yelena Isinbayeva, and her husband, Élson Miranda de Souza, a former vaulter himself.

Eriberto de Castro Leão Monteiro, best known as Eriberto Leão, is a Brazilian actor.

Ernesto Paglia is a Brazilian television journalist currently working for Rede Globo. Studied Journalism at the School of Communications and Arts at the University of São Paulo.

Liniker de Barros Ferreira Campos, widely known as Liniker, is a Brazilian singer-songwriter and former bandleader for Brazilian soul and Black music band Liniker e os Caramelows. Her voice has been described as 'powerful and low-pitched' with a 'slightly raspy, soul-singer' character as well as 'versatile' with a 'recurrent falsetto' and 'easily recognisable timbre'—with occasional comparisons arising towards Tim Maia. Liniker is an openly trans woman, and her music is an influence on young Brazilians facing gender discrimination, an audience which 'rarely finds itself represented in Brazilian music.' Her frequently excruciating, intense lyrics mainly deal with the vicissitudes of love.

Hugo Hoyama is a retired Brazilian table tennis player of Japanese origin who has won several medals in single, double and team events in the Latin American Table Tennis Championships. Along with Gustavo Tsuboi and Thiago Monteiro, Hoyama was part of the winning team at the 2007 Pan American Games and 2011 Pan American Games.

Paloma Bernardi is a Brazilian actress. She became known in Brazil playing the character Mia in the telenovela Viver a Vida.

Aloízio Mercadante Oliva is an economist and Brazilian politician who served as the Chief of Staff of Brazil between 2014 and 2015. He was a founder of the Workers' Party in February 1980 and vice-chairman of the party between 1991 and 1999, then state senator from São Paulo between 2003 and 2010. From 2011 to 2012 he was Minister of Science, Technology and Innovation in Brazil, and in 2012 he became Minister of Education, due to Fernando Haddad's departure to run for mayor of São Paulo.