List of Famous people born in São Paulo, Brazil

Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country. Created by journalist and entrepreneur Cacau Oliver, the competition has 27 contestants, each of whom represents one of the country's 27 states. The winner receives 50,000 Brazilian reais in endorsement deals, and instantly becomes a celebrity in Brazil. Brazilian television network RedeTV! broadcasts the event. The reigning title holder is Ellen Santana.

Adriana Golombek Wagner is a Brazilian television presenter.

Rubens Ricupero is a Brazilian academic, economist, bureaucrat and diplomat. He served as the fifth Secretary General of the United Nations Conference on Trade and Development from September 1995 to September 2004.

Poliana Okimoto is a Brazilian long-distance swimmer.

Artur Guilherme Moraes Gusmão is a former Brazilian professional footballer who played as a goalkeeper.

Éder Fermino Lima, commonly known as Éder Lima, is a Brazilian born, Russian futsal player who plays for Corinthians in Liga Nacional de Futsal and the Russian national futsal team.

Marcos César Simarelli Winter is a Brazilian actor.

Fernando Henrique dos Anjos, known as Fernando Henrique, is a Brazilian footballer who plays as a goalkeeper for Brasiliense.

Sérgio Ricardo de Moraes is a Brazilian mixed martial artist who formerly competed in the welterweight and middleweight division's for the Ultimate Fighting Championship. He was a competitor on The Ultimate Fighter: Brazil.

Amanda Françozo is a Brazilian television presenter and model. Since 2007, she has presented the chat show Papo De Amigos on the Rede Gazeta television network based in São Paulo. She is also an exponent of Carnaval Samba dancing, and in 2008 and 2009 was appointed Madrinha da Bateria for the Vai-Vai samba school.