List of Famous people born in São Paulo, Brazil

Rita Lee Jones is a Brazilian rock singer, composer and writer. She is a former member of the Brazilian band Os Mutantes and is a popular figure in Brazilian entertainment, where she is also known for being an animal rights activist and a vegan. She has sold more than 60 million albums worldwide. Her autobiography Rita Lee: Uma Autobiografia was the best-selling non-fiction book of 2017 in Brazil.

Gabriel Braga Nunes is a Brazilian actor, best known for his work in telenovelas, specially Essas Mulheres, Cidadão Brasileiro, Caminhos do Coração and Poder Paralelo. He also stars in Insensato Coração for TV Globo.

Marcos Chaib Mion is a Brazilian TV host, actor, voice actor, author and businessman. Mion studied Philosophy at Universidade de São Paulo, and later graduated in Communication and Body Arts at Pontifícia Universidade Católica de São Paulo.

Vanessa Gerbelli Ceroni is a Brazilian actress.

Luciano Grostein Huck is a Brazilian TV host and entrepreneur. Since 2000 he has hosted the TV show Caldeirão do Huck, aired every Saturday on Brazilian network Rede Globo, and also broadcast to 114 countries, via Globo International.

Klebber Queiroz Toledo is a Brazilian actor.

Rubens "Rubinho" Gonçalves Barrichello is a Brazilian racing driver who competed in Formula One between 1993 and 2011. He scored 11 Grand Prix wins and 68 podiums.

Mariana Ximenes do Prado Nuzzi is a Brazilian actress. Her first role was in the telenovela Fascinação in 1998 where she portrayed the role of Emília Gouveia. In the same year she played the role of Ruth Stern in the film Caminho dos Sonhos. In 2000, she played in Uga-Uga portraying "Bionda". This role rise to prominence as she became widely known in Brazil and internationally. Later in 2001, she offered her services in the Portuguese voice over translation in the Canadian/Chinese animated series Braceface, for the character Sharon Spitz. She later played the protagonist in Cobras & Lagartos in 2006 and Lara in A Favorita, later in 2008. In 2010, she portrayed her first villainous role in the critically acclaimed telenovela Passione. Since 2010 she has appeared in several telenovelas, television series, films and theatre performances. In 2016, she starred the successor of Totalmente Demais, Haja Coração, together with Malvino Salvador.

Luiza Helena Trajano Inácio Rodrigues, is a Brazilian billionaire businessperson. She is chair of the retailer Magazine Luiza and associated companies. In July 2020, Forbes noted that she was Brazil's wealthiest woman. Trajano is an advisory board member to both UNICEF Brazil and UNFPA Brazil, among other entities. She is a feminist.

Paloma Marcos Sanches Silva is a Brazilian actress, best known as Paloma Duarte for Two Sons of Francisco (2005), Leo e Bia (2010) and Soulbound (2011).