Björgólfur Thor Björgólfsson

Björgólfur Thor Björgólfsson, known internationally as Thor Bjorgolfsson, and colloquially in Iceland as Bjöggi, is an Icelandic businessman and entrepreneur, and former chairman of Straumur-Burðarás and chairman of Novator Partners. Björgólfur has invested in a number of larger companies and smaller startups, including Play—a Polish telecom outfit, Rebag—the luxury handbag marketplace, and Zwift—an online platform for indoor cycling. Other companies invested in by Björgólfur and Novator include Xantis Pharma, Klang, and Lockwood Publishing.