Reuben Singh

Reuben Singh is a British entrepreneur and CEO of contact center company alldayPA and private equity firm Isher Capital. He rose to prominence in the mid-1990s for his Miss Attitude retail chain. He has held many public appointments and was invited by the then Prime Minister Tony Blair to serve on a government advisory panel on small businesses and on the Competitiveness Council. He served on the seven-man government task force which was asked to review and then report on the Department of Culture, Media, and Sport. He was appointed to the DTIs Competitiveness Council and the Small Business Council by the government and is known as the "British Bill Gates". He is also an advocate for the National Living Wage.