List of Famous people born in São Paulo, Brazil

Boris Casoy is a Brazilian journalist, the son of Russian Jewish immigrant parents. He has spent most of his professional life in TV journalism and is currently a Brazilian TV news anchorman.

Gustavo Henrique da Silva Sousa, known as Gustagol or simply Gustavo, is a Brazilian footballer who currently plays for Jeonbuk Hyundai Motors as a striker.

Bruna Surfistinha is the pen name of Raquel Pacheco, a Brazilian former sex worker who attracted the attention of Brazilian media by publishing, in a blog, her sexual experiences with clients. Bruna explained in television programs that she was a normal girl, who had been adopted by a high/middle-class family but that at around the age of 17 she left her home and her family because of the traditional family oriented views of her father and to start to live on her own. Bruna appeared in various television programs in Brazil and several periodicals and magazines. Her blog attracted more than 50,000 readers per day. She appeared in some pornographic films in Brazil. In 2005, she released a book entitled O Doce Veneno do Escorpião. In just over a month it sold over 30,000 copies in its third edition, and became the best selling book in Brazil. The book was translated into English and published by Bloomsbury Publishing in 2006. Bruna's book also inspired the 2011 Brazilian film Confessions of a Brazilian Call Girl, starring Deborah Secco in the main role, and the 2016 TV series Me Chama de Bruna, starring Maria Bopp in the main role. In 2011, Bruna also appeared in a Brazilian reality show called A Fazenda finishing as the second runner-up. Confessions of a Brazilian Call Girl grossed $12,356,515 in Brazil, first national film after international films in the Brazil 2011 Box Office, thanks to Bruna's popularity with the Brazilian public.

Aloysio Nunes Ferreira Filho is a Brazilian lawyer and politician. A member of PSDB, Nunes was a senator from São Paulo from 2011 to 2017, and was Brazil's Minister of Foreign Affairs from 2017 to 2019.

Kelvin Hoefler is a Brazilian skateboarder, who took gold during X Games Norway 2018, ahead of American Jagger Eaton and compatriot Felipe Gustavo. He was a silver medalist in the 2020 Summer Olympics.

Pedro Mariano, born Pedro Camargo Mariano, is a Brazilian musician. He is the son of Brazilian singer Elis Regina and pianist Cesar Camargo Mariano, and the brother of Maria Rita.

Karina Bacchi is a Brazilian actress, model and television presenter, best known for being the winner of the first season of the Brazilian version of Dancing with the Stars and the winner of the second season of the Brazilian version of The Farm.

Gabriel Augusto Xavier, known as Gabriel Xavier or simply Gabriel, is a Brazilian footballer who plays for Nagoya Grampus, as an attacking midfielder.

Gilberto Kassab is a Brazilian politician, former mayor of São Paulo. His term ended in 2013. A civil engineer and economist, one of the most famous Brazilians of Syrian descent, Kassab took over from José Serra, after Serra decided to run for governor of São Paulo.

Luiz Felipe Ramos Marchi is a professional footballer who plays as a centre back for La Liga club Real Betis. Born in Brazil and having previously represented his birth nation at youth levels, he plays for the Italy national team.