Edward F. Boyd
Edward F. Boyd
Edward Francis "Ed" Boyd was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black community at the expense of Coca-Cola. Boyd was a leader in the African-American business community.
From *.wikipedia.org,
General Info
.
Male
Date of Birth
June 27th, 1914
Age
109
Date of Death
April 30th, 2007
Died Aged
92
Star Sign
Cancer
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